ALCOY SQUATTERS
REPORT
INDEX
- Introduction Page 3
- Brainstorming Page 4
- DAFO Page 5
- Business Plan Page 6-14
- Gant Diagram Page 14-16
Introduction
The
first days we thought a lot of ideas. We did not know what project to
do.
Elías
proposed to choose a topic in relation with the forest.
His
idea consisted of building a deposit that collected the rain of the
water
during
every year and when there was a fire, the water would pass through
the pipes
that
should be previously set all around the Natural Park. In case of
fire, the system
would
automatically connect and the water would be able to put off the
fire., by
means
of fire detectors .We thought that was a good idea and decided to
investigate
if
have already exist, if this project was viable, if we could do this
project.
After
having looked for information, we decided that this project was very
difficult
and Pablo proposed another idea, this idea was relevant in the
society.
His
idea consisted of providing lodging for the homeless. These people
have not
got
a house and are living in other houses that are not theirs.
Then
the people would be sent to other places made for them. We decided to
investigate
and we thought that this was viable. We could do this project, and we
decided
to find information about squatters. We then visited the Town Hall,
we had
to
meet Luis Molina , the person in charge of squatters. We talked about
our project.
This
meeting helped us a lot because Luis knows a lot of things about
squatters. He guided us to approach the project to the good way and
focused on the important ideas.
We
did the brainstorming and we thought about the necessary conditions
they
need
to fulfill if they want to live in the houses made for them:
•
When the squatters stay in this house
they also must cooperate with
housework
and they would thus maintain the house with this money. They can
not
stay here forever, when they buy a house they give this place to
other
people.
• Do
the social work
•
Help the society (elderly people)
When
we already have the clear idea, after collecting information by us
and by
the Town Hall, we decided
to make the video of the presentation of the project, the D.A.F.O and
the Brainstorming. With this we have completed the first two phases.
Brainstorming
BUSSINES
PLAN
1.
EXECUTIVE SUMMARY
We
think that our idea is very exclusive, because not many people have
started this specific project before, it is true that in these
moments there are more associations doing very similar things, for
example, to build shelters for the poorest people, to give a shorter
rental (only have to pay the basic needs), and other alternatives.
But
our project is not focused on all the poor people, but is focused
only on the squatters, the people who occupy other houses that aren’t
theirs. For this reason, we believe that our project is different and
exclusive compared with the other projects like this.
This
project it’s aimed to the squatters who want to change their
lifestyle. They want to live like ordinary people, they want to have
a job to keep their economy and achieve a kind of security and
stability in their lives. We will assign a house and these people
will be able to live better.
The
size of market is reduced because our project is aimed to the
squatters and the owners of their houses, specifically for them.
The
competitive environment is not very definite because nobody can carry
out our project in our city, but it is true that there are more
people doing similar things, like a facility hostels, make shelters…
To do
the project is necessary that more people raise money, either in
grants or with the contribution of the Town Hall. We would need
enough money to cover the basic needs of the squatters and almost no
more things because the squatters who stay in the house would have to
work (which we facility) and earn some money to keep the house and
achieve an economical stability.
The
major steps of our project are the squatters who want to live their
miserable lives they have, and can go ahead with dignity. Another
important aspect is that the owners of the houses occupied return to
their homes. The last important thing is to separate the families to
whom we give the house because a ghetto may appear.
Our
objectives are to build a type of circle: In the first place, the
squatters would leave the house that are occupying and we would give
them another house to live definitely, until they get a job and have
enough money to rent a house or even buy their own house. On the
other hand, as the squatters are living in these houses, the owners
would return to their houses.
2.PRODUCT´S
DESCRIPTION AND DISTINCTIVE VALUE
The
organization offers a free service to the most disadvantaged people
in this society, people who had jobs and now they have not because of
the crisis and as a result, they have been left homeless.
With
this organization, we aim to help such people through the council
that provides homes for some reason have been released and we will
deliver it to such families, they, in turn, should provide social
services, also have their free time to try to find work and stay in
this house a certain period of time. If they found this house work
would be transferred to another family in need.
This
idea came about because we have seen many people begging on the
street, families left without their own home and there are more
people like these. We then realized that their need was so serious
that everyone is entitled to a home; therefore, we decided to help.
This
project is addressed to all the families who once had a home and now
have lost it and can continue with a normal life and that their
children grow up, become educated in a normal environment, out of
crime and marginalization.
As
for any competition to get a home made homeless
families and we believe that in exchange for work and solidarity will
make life for others better. We have to take into account the
cooperation of the public and the people to whom it is addressed.
3.POTENTIAL
MARKET AND COMPETENCE
3.1 Potential market
To
develop this point we have relied on various articles published in
the news:
-
Information-Journal May 7, 2013: "The unemployed without
benefits in the region for the first time exceeded the 50% barrier.
-
Information Journal February 9, 2013: "Alcoy only has 30 social
houses to meet nearly 400 applicants”.
-
Argos-portal: Statistics housing Alcoy.
-
Argos-portal: Statistics working in Alcoy .
- Page
66-June 6, 2013. Graph of the evolution of unemployment in Alcoy.
-
Interview with Luis Molina, personnel officer of the municipality of
Alcoy.
According
to our sources, in 2013 the unemployed without benefits outweigh the
Shire for the first time the 50% barrier. A total of 9,325 people
came to meet without any receivable subsidy, Alcoy being the town in
which more unemployed suffered this situation.
In
recent times the numbers have become worse, from a coverage rate of
60% in 2010 to 54.27 % in 2011 and 50.28 % in 2012.
As a
result, the demand for social housing has skyrocketed, more and more
families that do not have enough resources to buy a home or stop
paying rent existed.
In
Alcoy there are about 400 families awaiting the delivery of a flat,
but for more than two years ago there has not been any delivery. The
supply of homes is very limited, as the IUUSA has only 17 floors and
the City 13. The problem is that had to be repaired and the lack of
resources makes it difficult.
The
town intends to join a project that involves using empty homes from
banks. The housing census Alcoy indicates that 2011 had 6,606 empty.
These data indicates that our project can be very successful, because
the potential number of people interested prospects is high and
there, unfortunately, that continues going up.
3.2
Rivalry
Because
of the social nature of the project, we can not consider competition
to entities that have the same objective as ours; on the other hand,
we would be talking about allies in a common project.
4.MARKETING
STRATEGY, SALES AND OBTAINING CLIENTS
Positioning
The
only activity such housing is provided by the municipalities and some
associations. The current situation makes people distrust all
politicians for most people they are mean people that are only moved
by money.
Therefore,
we believe that a company formed by young people like us, that has
nothing to do with politics , can give confidence and make people
come to us in need without any suspicion.
Marketing
strategy as they are people with few resources we thought that
launching the Internet is not very appropriate, since most of them do
not have computers. We believe that the launch campaign will have to
be done using the associations that are in contact with these
“homeless” as the Red Cross and Caritas.
Also,
we go to parishes and make its members involved in the project. As an
advertising campaign would be very expensive, only we would use
anyway informational posters that we could do with catchy phrases.
Encourage the homeless who want to change their lifestyle. “If
you're desperate and do not have a home, we can help”
As our
company is not intended to make money, we have provided a financial
plan where there are no benefits, but for all that they use in the
project. As we know it will be difficult to get grants from the
council or other bodies, we thought that the revenue comes from
donations mostly from individuals. Lately we have seen with
admiration and solidarity is bigger than ever and we will want the
largest possible number of people in solidarity with our project.
5.INCOME
GENERATION AND FINANCIAL FORECASTING
REVENUE
FORECAST
|
|||
Donations
from individuals and businesses.
|
Grant
Hall and others.
|
Total
revenue.
|
|
1st
YEAR
|
9.000€
|
1.000€
|
10.000€
|
2nd
YEAR
|
14.000€
|
3.000€
|
17.000€
|
ESTIMATED
EXPENDITURE
|
||||||
Building
materials for reforms.
|
Light
(3 households 1 year) and (6 flats 2 year).
|
Water
(3 households 1 year) and (6 flats 2 year).
|
Cleaning
products.
|
Food
for basic needs.
|
Total
expenses.
|
|
1st
YEAR
|
3.000€
|
1.000€
|
500€
|
500€
|
5.000€
|
10.000€
|
2nd
YEAR
|
3.000€
|
2.000€
|
1.000€
|
1.000€
|
10.000€
|
17.000€
|
INCOME
STATEMENT
|
|||
Total
revenue.
|
Total
expenses.
|
Benefit.
|
|
1st
YEAR
|
10.000€
|
10.000€
|
0
|
2nd
YEAR
|
17.000€
|
17.000€
|
0
|
Revenue
forecast:
1st
year:
-
Donations from individuals and
businesses………………………………………………...........................................9.000€
-
Grant Hall and others…………………………………………………………………………………....1.000€
-
TOTAL REVENUE………………………………..………………………………....10.000€
2nd
year:
-
Donations from individuals and
businesses……………………………………………….........................................14.000€
-
Grant Hall and others…………………………………………………………………………………....3.000€
-
TOTAL REVENUE……………………….…………………………………………
17.000€
Estimated
expenditure:
1st
year:
-
Building materials for reforms……………………………………………………......3.000€
-
Light (3 households 1 year)……………………………………………………..……1.000€
-
Water (3 households 1 year)
………………………………………………………………...........................................500€
-
Cleaning
products……………………….………………………................................500€
-
Food for basic needs………………………………………………………………….5.000€
-
TOTAL EXPENSES……..…………………………………………………………...10.000€
2nd
year:
-
Building materials for reforms……………………………………………………………………………….3.000€
-
Light (3 households 1 year)…………………………………………..…............2.000€
-
Water (3 households 1 year) ……………………………………………………….1.000€
-
Cleaning products……………………………………………………………………1.000€
-
Food for basic needs…………………………………………………………………………….........10.000€
-
TOTAL EXPENSES…………………………………………………………………..............17.000€
Income
statement:
1st
year:
-Total
revenue…………………………………………………………………….10.000€
-Total
expenses………………..……………………………………………....…10.000€
-BENEFIT…….……………………………………………………………….………....0€
2nd
year:
-Total
revenue………………………………..…………………………….…….17.000€
-Total
expenses.………………………………………………………….…...…15.000€
-BENEFIT………………………………………………………………….…………....0€
6.
DIRECTIVE TEAM AND ORGANIZATION
Our
project consists of three pupils who are studiying in La Salle Alcoy
and the people who can join us as volunteers.
Pablo
Vercet: technician and video maker and the blog designer. He has a
depp knowledge of computers and this is very important to carry out
the project on the Internet.
It aims to develop and evaluate the goals we want to accomplish.
It aims to develop and evaluate the goals we want to accomplish.
Santi
Belda: He is the person that monitors the work, organizes and works
as a spokesperson to spread the message clearly Squatters Alcoy.
His objective is to carry out responsibilities as a manager of this project.
His objective is to carry out responsibilities as a manager of this project.
Elías Doménech: He is the responsible for the financial activities must clearly manage accounts (expenses, income ...) and to act as commercial director.
His purpose is determined strategies and financial operations of the company. He analyzes the results and financial decisions of the company, to ensure the best performance of company resources.
7.STATE
OF DEVELOPNENT AND IMPLEMENTATION PLAN
We
have realized that we have some economical losses the first year.
First, we thought about having all the "squatters" in the
same house, or in nearby houses, but not because they can generate a
"ghetto". For this, the council has distributed several
houses around the city. Before leaving to move into the "squatters"
we have to see if they are problems or not, all this has to be done
previously. People will be poor in the first few months and we will
have to pay all the expenses and lose money, but then they will have
to help the society and look for a job. Little by little we will be
recovering and gaining profits. Over time there will be more losses,
and subsidies will have to help us more. Also every day we will have
a better understanding of the people from Alcoy and the region. The
hard part is getting started.
8
STRATEGY ALLIANCES
The
main contributor that we will have will be from the town hall of
Alcoy. We have not other partners but we accept all suggestions and
aid, both as volunteers of similar entities to ours. The Town hall
can give us the information of the people who are now homeless, and
then after the previous interview, we will house people who deserve
it. This project can attract many people to help, this would
facilitate us much homework. For help, we are committed to help other
institutions seeking to improve our town. If we all help each other,
I think it will improve before Alcoy and be a decent city in which to
live. Cooperation is essential.
9.
PRINCIPAL RISKS
-Shortage of properties for homeless people.
-Increase in the number of homeless families.
-Those families are reluctant to leave the house.
10.
LEGAL ASPECTS
As our project progresses, a charity, we have to be informed about all the tax advantages that while these families are in the situation of our help, we reached an agreement with the council that will exempt at checkout:
* The property tax (IBI). Assessed value of real and personal property and periodic accumulation.
* Exemption from corporation tax (IT) companies taxed benefits.
* Exemption from equity transfer and any other documented legal act.
Health conditions:
One of the most important points to consider has to keep the place clean and also have a commitment of the people. We will try to give our best.
11.ENVIRONMENTAL
IMPACT AND SUSTAINABILITY
The
waste generated daily by dwelling houses shall be collected by them.
One of the conditions for living in a home provided by the Town Hall
is recycled. Another elemental thing is to spend energy by saving
light bulbs and this will save high energy consumption.
Gant Diagram
OBJECTIVES
OF THE PROJECT.
1.Achieve
get ahead squatters wanting to have a better life
2.return
home to the owners
3.
Meet the basic needs of people for lack of resources can not
cover
themselves .
EVALUATION
FORM THAT HAVE BEEN TARGETS
.
1.Continue
closely the progress of the project
2.View
reduced the number of complaints in relation to squatters
3.
Our organitation is known locally
Avoid
watching people living on the streets
Exit
any media explaining the work we do and the listener or reader
detailing figures about our organization.
TECHNIQUES
TO BE APPLIED .
Analysis
of the feasibility and legality of the project : Investigate
regulations and permits that require our company.
Information:
To convey to people the need for some people to help and involvement
and Alcoy squatters involved and cares . Ultimately spread to other
people and especially young people , who are the future . For this we
have the blog, and other profiles in different social networks.
Organization
and advice : Contact with other people in order to get help (
volunteers ) and here time is more valuable than money , so finding
people to help and advise us on our social work.
1.A
house provided by the council that the squatters will rent
2.Basic
needs
3.Voluntary
people
Proyect AlcoySquatters:
Our project will last for one year, after year's end the project while the situation is studied Alcoy and considers whether the need continues to be maintained.
Study
of the needs
Study
the families with need of home in Alcoy and will begin to make the
first estimates.
Estimated
costs:
When we
will study the needs for families, we will begin to estimate costs
for households that we need
Presentation
of the project to the City of Alcoy:
Once we
will have data and statistics, we will present the project to our
townhall to establish the relationship.
Campaign
fundraising:
We will
begin to raise money through donations which hopefully will give us
citizens and local businesses and we will add subsidies by the City
and other entities.
Getting
employees and partners:
We will
devote approximately two months to begin to establish partnerships
and collaborations. Also we will try to Alcoy citizens becoming
involved in the project like a partners of AlcoySquatters
Charity
events:
We will
do solidarity dinners, football match or concerts benefits in which
all proceeds will go to the project in order to cater to a larger
number of people.
Membership recruitment campaigns:
During the year we will
realize two awareness campaigns to local schools about the situation
of these people. Also we will invite schools to come to know a family
and collaborate with us on the project
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